It’s launching today in New York City, starting in Manhattan and parts of Brooklyn, but only via invitation. There’s a waitlist you can join at Jetblack’s website.
According to the site, there are other perks to the concierge service too: Free gift wrapping, “handwritten gift cards,” party favors, expert product recommendations and simple returns — just text Jetblack and they’ll return any unwanted items for you. You can also snap a pic of an item you’d like, and they say they’ll find it. The website says Jetblack won’t ship alcohol, prescription medicine or perishable foods, though.
The service seems to be particularly targeted at moms, calling itself “the easiest way for busy moms to shop.” Another passage: “All of our products are researched, curated, and tested by real NYC moms you can trust.”
According to CNBC, while some items will ship from Walmart and subsidiary Jet.com, other retailers like Saks and Pottery Barn will be included.
We’ve reached out to the company for more info, including where we might expect the service to be available next. Jetblack didn’t immediately respond to a request for comment.
In March,, and bought itself a front-row seat to India’s e-commerce arena , both presumably to challenge Amazon.
And to think we used to wonder.