FTC demands details from broadband companies on privacy practices – CNET


FTC demands details from broadband companies on privacy practices

The agency is asking the nation’s largest broadband providers for specifics about what data they collect, who they share it with and whether consumers can opt out.

Washington DC, Federal Trade Commission, building exterior and sign

The Federal Trade Commission is looking into how the nation’s largest broadband providers protect consumer privacy. 

Jeff Greenberg/Getty Images

The Federal Trade Commission is demanding that the nation’s largest broadband and wireless companies explain their privacy practices and how they monetize consumer data.

On Tuesday, the agency sent letters to seven companies, including AT&T, Comcast, Google Fiber, T-Mobile and Verizon, asking a series of questions about their data practices. 

“The FTC is initiating this study to better understand internet service providers’ privacy practices in light of the evolution of telecommunications companies into vertically integrated platforms that also provide advertising-supported content,” the agency said in its letter.

Specifically, the FTC wants to know what kind of data they collect. It also wants to know whether that data is shared with third parties and how companies notify their consumers about the data collection. The FTC is also interested in whether consumers can opt out of having their data collected and, if they do decline, whether service is degraded or denied.

The letters come as lawmakers on Capitol Hill consider legislation that could put limits on how companies use customer data. Companies such as Facebook and Google have come under attack for how much data they collect and store about their users, and the potential privacy risks associated with these practices. Earlier this year, wireless companies faced scrutiny after reports by Motherboard showed they were sharing customer location data with third parties without the explicit consent of consumers.

Last week, FTC Chairman Joe Simons told Congress during an oversight hearing that the agency would use its authority to demand companies provide information about their data practices, according Bloomberg News. He didn’t name the companies that would be examined.

The Federal Communications Commission under President Barack Obama had passed privacy rules in October 2016 that would’ve required carriers to get explicit opt-in consent before using or selling subscribers’ web-surfing and app-usage data that could be tapped by advertisers for targeted ads.

But when Republicans took control in 2017, they voted to repeal the rules. Critics of the FCC rules, which included the advertising industry, broadband carriers and Republicans like FCC Chairman Ajit Pai, argued that the opt-in requirement was too strict, since other internet companies, like Google and Facebook, don’t follow the same restrictions.

Privacy advocates say, though, that broadband and wireless companies are privy to a more comprehensive view of people’s online activity, because they provide the underlying connection to the internet. What’s more, since many Americans lack access to adequate competition, they have few or no options for internet service.

Absent the FCC’s oversight of broadband and wireless companies, the FTC is the federal agency that’s in charge of policing online privacy for broadband companies, as well as internet companies like Google and Facebook.  

An AT&T spokeswoman acknowledged the FTC’s inquiry and said the company takes its customers’ privacy seriously. “We are reviewing the FTC’s order and will respond accordingly,” she said in a statement.

Verizon confirmed it had received a letter from the FTC, and also said it’s reviewing it. The company declined to comment further.

Comcast, T-Mobile, and Google Fiber didn’t immediately respond to a request for comment. 

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