Microsoft rejected facial recognition sales because it’d target women, minorities – CNET


Microsoft rejected facial-recognition sales because it’d target women, minorities

Company boss Brad Smith reportedly said it turned down a California law enforcement agency and an unnamed country.


Microsoft is apparently being careful about who it sells its facial recognition tech to.

James Martin/CNET

Microsoft decided against selling facial-recognition technology to a California law enforcement agency because it’d likely result in innocent women and minorities being held for questioning more often, a report said.

Brad Smith, the company’s president, noted that the unnamed agency wanted to install it in officers’ cars and body cameras and run face scans on anyone they pulled over, Reuters reported Tuesday. Since the tech’s artificial intelligence (AI) is trained primarily on white men, there are more cases of mistaken identity with women and minorities, the company decided.

Microsoft also turned down a deal to add the tech to cameras in the capital city of a country deemed not free by the nonprofit Freedom House, Smith reportedly said at the Stanford University event about “human-centered” AI.

Now playing: Watch this: Facial recognition is going to be everywhere

By contrast, it sold the tech to a US prison because it’d be limited to that environment and improve safety.

The company didn’t immediately respond to a request for comment.

Back in December, Smith called on governments to enact legislation requiring facial-recognition tech to be tested to avoid bias. He also said authorities should be cautious in adopting it

“We must ensure that the year 2024 doesn’t look like a page from the novel 1984,” he wrote at the time.

First published at 4:59 a.m. PT.
Updated at 5:55 a.m. PT: Adds more detail.

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